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Unlike the office party the corporate Christmas party is sometimes used as a promotional tool. The corporation will invite various important people from competitors as well as current and potential clients and customers. There may be small gifts of appreciation in order to increase the chances of gaining the business or continued business of that corporation.
Having an opportunity to mingle with those who can make a difference to the sales figures of your company can make the holiday spirit abound even more. In fact, people tend to be more relaxed during the holidays so you have an increased chance to gain new customers or clients.
You do not want to use the corporate Christmas party as a way to talk business to the attendees but rather as a way to generate some small talk and perhaps get their opinion on various issues that are also of importance to your company. The key issue is to gain their confidence and then take that information back to your office.
Talking business during a corporate Christmas party is liable to do more harm than good for those who are trying to attract more business. Most of those who receive invitations probably already understand the purpose of your corporate Christmas party so let them make the move toward business conversation.
There is no need to schedule a corporate Christmas party for the sole purpose of advertising your needs, you can incorporate it into the annual Christmas party and invite some of the most important people to be honored guests. In this way there is less of an opportunity to create a business atmosphere than would be the case if you were to invite only customers and potential customers.
If you do choose to hold a party that is solely for promotional purposes you want to make it clear that the function is for business purposes and in that case you also want to hold it during working hours, perhaps as a lunch rather than a dinner.
Another way to use a corporate Christmas party as a promotional tool is to gather those who are important to a more private party such as at the home of one of the directors of your company. Though it is less likely this will turn into a business meeting it is also more likely to provide the results you need.
When everyone is relaxed and able to talk to one another on a more intimate level more things are accomplished, and they are accomplished with the least amount of effort. The potential customers mingle with upper management and learn about the company and its mission in an informal way and take that back to their upper management teams and it meets the goals of both companies at the same time.
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