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When you shoot a video with the purpose of marketing, what is the main thing you should remember? Your product and your service? No. Actually, it should not be contained on your video. It is not important how wonderful you are or how crazy people are if they do not buy your products after seeing your video. In fact, you should not think about promotion or selling at all.
So, what IS the most important thing to keep in mind in video marketing? Here are the top 10 video marketing tips and strategies which will help focus and maximize your video marketing success!
IT'S NOT ABOUT YOU!
When you sit down to prepare a video for marketing purposes, keep in mind that it is NOT about you, it's all about the audience and their need to either increase gain or minimize pain. So make sure to state, within the first sentence or tow, what they stand to gain from watching your video. Answer their WIIFM (What's In It For Me?)
DON'T USE A SCRIPT
Creating an outline of the key bullet points you plan to cover can prove beneficial. But, do not, under any circumstances, write a full script to read or memorize. It WILL come across as rehearsed and unnatural. People can pick up on that, and will be turned off by it.
PLAN THE BEGINNING AND THE END
While you DO NOT want to script your entire video, you DO want to have a clear concept of how to start and end the video. Be prepared with a strong "WIIFM" statement to open the video and a "call to action" to close it.
SMILE!
As obvious as it sounds, when you are actually in front of the camera, you might forget to smile. Make sure your smile is friendly. Demonstrate enthusiasm and joy in your smile. Remember that people are far more likely to trust you, like you, and eventually buy from you, if you are smiling!
SPEAK CLEARLY
Do not ramble on, and on, and on. Instead communicate your point as clearly and concisely as possible. Also, make sure to check for your "crutches." Minimize, preferably eliminate, all the "ums" and "ahs"
CHECK YOUR LIGHTING
You don't have to rush out to buy expensive lighting equipment. Just make sure you have sufficient lighting (natural or otherwise), and make sure it properly illuminates your face.
LINK YOUR VIDEOS TO YOUR OTHER SOCIAL MEDIA AND BLOG
Make sure your followers, friends and other online buddies get a heads up about your new cool video!
DO A TEST RUN
Video a short take. Play it back and make sure you can be clearly seen and heard. Don't trust what you can see on a flipped screen!
BE HONEST AND NATURAL
There is no other YOU on the planet. So, take advantage of that. There are others out there similar enough to you to feel drawn by your personality. Don't try to be perfect!
PROVIDE REAL VALUE
Whatever you do, DO NOT forget to provide real, meaningful value that benefits your audience. This is how you become known as an authority and a leader!
Psyched yet? I am! Make sure to follow these Video Marketing tips in the video you are going to shoot right NOW. Watch and see if it does not yield infinitely better results! Happy Videoing!
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