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Any business owner knows that advertising is not something that you can live without. With the economic issues that have been going on, there are many changes that folks need to adjust to with their business advertising. One of the main issues will likely be a smaller budget devoted to gaining business exposure. That just means it is time to be more careful and use proven methods. There are a few ways to gain exposure that are oldies but goodies and always seem to work.
Start off with offering coupons if they are appropriate for your product. Everyone loves to save money and many people are buying the Sunday newspaper just for the coupons while they throw away the rest of the paper. If people think they are getting something for free, they will take advantage of it even if they don't need it. Keep a large data base of clients and invest in sending them coupons and they will stop by early and often.
A big sale will bring people in from all over. A simple advertisement will let your potential customers know all about it and the more incentives you offer, the more people and customers you will have coming to your place of business. A buy one get one free promotions is extremely popular and if you are having sales on certain kinds of objects, there's always a market for them and, once the people are at your store, they will also feel free to see what else you are offering.
A great investment that might cost a few dollars in the short term but will likely bring in a long term gain is promotional advertising. Giving away free items with your logo displayed in a prominent place is a great way to get free advertising after the initial investment. It's worth the cost, and giving away those items at no extra charge is a great way to boost support in the community.
It isn't hard to give away things for free, such as T-shirts, pens, Frisbee's, mugs and just about anything else you can think of. People love freebies and will sport them around town, giving you free advertising. They can be had for a cheap up front cost and will pay off in the long run.
folks are totally thrilled to get nice logo hats, even if they do give them to someone else. There are other popular types of logo clothing that folks will definitely wear.
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