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With the massive success of YouTube, one of the best internet marketing strategies is to get your message or product or information to "go viral"...and by that I mean...get other people to spread your message for you. How fast and how far your message spreads depends on your ability to engage your reader, or listener, or viewer...psychologically and emotionally, what you are offering and if you are making it easy to share.
One of the ways to do this is by making your product or your message absolutely awesome. If you give your recipients great content and information, or really cool tools and offers...they will instinctively take it viral.
A key piece to this that I think a lot of people overlook, is simply doing something to make it super simple for someone to pass the info along. You can do really easy things like adding a tell-a-friend button to one of your thank you pages or simply adding tell-a-friend scripts into your autoresponder series.
You also want to think about giving people an incentive to tell friends about your marketing message. This doesn't have to be some "blow people out of the water" offer that ends up costing you a ton of money if you don't get the huge response you are looking for...it can be something pretty simple, something that is cool enough that people will want to pass it on.
You can incentivize people financially to tell other people about your product or service. This is basically what affiliate marketing is. There are scripts that will track this and do it all for you. And hey, the whole idea of spreading the word is...the more people you can get to spread the word for free, the more traffic you're going to get, the more sales you're going to get. Very cool stuff.
So whether you're using a standard tell-a-friend form or some of the more advanced software options that are out there and available for people, at the end of the day, how fast and how far your message will spread really has to do with
what the offer is that you're making to people in exchange for them to tell a friend about it
is the story or offer so amazing that people want to share it on their own
have you made it really super simple for people to pass it on
Give great content, make it engaging, and finally, make it simple to share. As internet marketing strategies goes, that is a 1-2-3 combination that is a winner!


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