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I just got back from a local seminar on small business management and leadership. The seminar took place during lunch, so the speaker didn't have a lot of time to cover his points, but he did review the basics of success for a small business. He was an inspirational speaker, and even after the talk was over the small crowd of attendees still buzzed with excitement.
How Do Small Business Owners Get Help?
Most of the people hung out after lunch for an informal networking meeting. I dropped in on multiple conversations, and the most common thread among all the conversations was lack of resources. In other words, most of these small business owners knew what they needed to do, but didn't know how to go about doing these tasks.
For instance, almost everyone at the meeting knew that they needed to identify, locate, and reach out to their "target audience," but a lot of them had no idea how to go about doing this. Plus, a lot of them were too busy with daily operations to spend much time on this kind of high-level strategy. Still, people were asking each other, "Where do I get this kind of information? How do I find my target audience?"
If you are wondering the same thing about your small business, then it's time to SCORE!
SCORE for Small Businesses
Google for SCORE, which is a resource partner with the U.S. Small Business Administration (SBA), and is dedicated to helping small businesses. SCORE is staffed by 11,200 volunteers, most of whom are working and retired executives and business owners who donate time and expertise as business counselors.
There is a really cool resource on SCORE to help you locate the info and stuff you need for your small business:
The Score Quick Biz Assessment
Look for it in the Business Tools section of the SCORE website. This test asks you 15 questions about you and your business. For instance, it asks how you spend the majority of your time, whether you know your target audience, and how well you understand the financial aspects of your business. At the end of the test, an entire page of recommendations pops up.
If the test identified that you didn't know your target market well, it makes recommendations, including how to identify your market by age, income, occupation, location, and education. The recommendations also include sources of demographic information, along with books and online resources that teach you how to find and reach your target market.
As a bonus, it's all free. Co-sponsored by E-Myth Worldwide, Michael Gerber's company, the test is a real eye-opener. It also offers you access to a number of small business resources you might not have known about.
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