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The Local "Internet Search" Growth Explosion
Currently there are over 2 billion monthly search engine queries with local commercial intent, and the number is growing tremendously. Over 82% of local searches contacted a local business and 60% of these made a purchase. That is a phenomenal conversion rate. Statistics show that a trillion dollars is currently being affected by local internet searches, and that number is increasing rapidly. If you are in business and not using the internet to find and keep customers, you will find it difficult to survive, let alone prosper. You need an online presence that really works for you.
Shotgun Marketing
Historically businesses have used ineffective and expensive "shotgun" marketing strategies because that is the way it has always been done. Members of the existing advertising industry don't want change. They don't care if you waste money so long as they get paid for helping you do it.
Traditional Shotgun Marketing Doesn't Work Anymore
If you want to hit your targets with a minimum expenditure of time and money, you have to put away the shotgun and take out the rifle. And you'd better learn how to use it really well. Consumers are also too far away and protected from your message for you to hit them with traditional shotguns approaches. There's TIVO, Do Not Call, news websites, etc.
Even if your advertising does get through to some, you have no idea whether or not those people are interested in hearing your marketing and sales message. Traditional marketing methods are becoming less effective every single day. We need a new approach, and right away. Luckily there is a solution for those who take positive action before it's too late. This solution uses new technology and the internet to focus sales efforts like a laser.
But this article is really not about the internet. It's about profits. You must use the internet to find profitable new customers and clients. For the small business, that is all that matters right now.
Winners and Losers
Those who step forward right now to establish a competitive advantage for their local business and do what it takes to keep it will become dominant. The risks and the rewards have never been greater for local businesses.If you thoroughly prepare yourself and your business and if you make the necessary changes, then you have an excellent chance to win this race by a huge margin.
The internet requires an entirely new way of marketing small businesses. The reality of the current economic slowdown is that more businesses are going to face difficult times. We can see the handwriting on the wall, and even though few have yet hit the wall, the wall is waiting.
There is a clear solution for those who can see the opportunity provided by the internet, and follow it quickly, right now. Already most customers find your business on the internet before contacting you. Winning businesses in the future will be those who adapt to this new market reality, plan for it, and thrive because of it.
Do You Want to Be #1?
Maybe you have figured all this out. The message is this: you need to be visible on the internet, attracting leads and obtaining new clients. You had better be on the first page of Google search results when consumers use it to search for what you sell. Better yet, try to be in the top three if possible, since those three slots get 82% of all clicks.
If you are in the coveted #1 position of Google for search terms that matter to your business, if there are enough searches, and if you handle it right, you will no doubt see an expansion in your customer base beyond your wildest dreams. The #1 ranking for important search terms has become some businesses' most valuable asset.
The Right Way to Do Local Internet Marketing
So how do you figure out the right way to do internet marketing, and how do you become #1 in the search engines? That's a topic for my next article but let me say this: there is no magic, and there is no chance, and there is very little luck involved.
You have to know what to do, and then do it well. You have to do it consistently over an extended time period. It's that simple.
There are definite techniques and steps you can take to make sure your business gets to the #1 search position that will lead to so many new leads and customers. The specific detailed plan for your business will be unique to you. Hiring a consultant to create and help implement your internet marketing plan would be a worthwhile expenditure since it will more than pay for itself.
Although every situation is different, there are basic rules and strategies that apply across the board. These rules and strategies are revealed in my next article, "The Top Ten Strategies of Local Internet Marketing -- How to Make Your Website #1 in Google and Dominate Your Local Marketplace."
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