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"a war coming." Jingdong Mall Trading Co. Liu Qiang, president of the East Dengyuan his eyes and brows Jincu said.
This is early February 2010, presumably he should joyfully?? Not long ago, Jingdong Mall just to Tiger Global Fund financing of 1.5 billion, which is the B2C platform, the largest venture to date. Liu Qiang East intends to continue to invest more than half of the financing has always been obsessed with his construction of warehousing and logistics background, and he also prepared the 70 million yuan in cash, do a good job fighting with rival Price war Preparation. Liu Qiang East guard
that there are many reasons. Earlier this year, for example Taobao Circuit City launched a high profile, the current average daily trading volume of about 10 million yuan, 25 January Taobao Circuit City to open sales, the same day turnover is more than 20 million yuan.
On the same day, Suning Electric Chain Group Co., Ltd. has formally launched its e-commerce platform, although Suning Tesco currently only 2,000 orders a day or so, but relying on a strong logistics and Suning Service Background, their B2C's stamina should not be underestimated.
In fact, more intense than the east Liu Qiang, a physical channel in which the oligarchs bigwigs. Two years ago, Suning CEO Sun Weimin told " IT Manager of the World ", e-commerce is not so important. At that time, a single store Suning is busy enhancing efficiency, busy with many years of old enemy Gome Enclosure to expand competition. From the late 90 century, began to try Suning has not much improvement in e-commerce, the Internet in 2008 achieved more than 100 million yuan Sell Amount of Suning in the physical channel than the hundreds of billions of sales was for the people in the eyes of Sun is "simply not inspiring, not stick to your teeth."
This year, Jingdong Mall is 1.4 billion in sales. While Suning Zeyi sales of 49.897 billion yuan more than the States United States sales of 45.889 billion yuan, becoming the oldest domestic home appliance retail chain. For e-commerce, Sun Weimin that "even if done what, sales at most, equivalent to a regional market."
However, the wave of the Internet, so come. Jingdong Mall with 300% compound annual growth rate to stimulate the traditional channels of Lords, in 2009, Jingdong Mall's sales reached 40 billion, this year's goal is 10 billion yuan. In Taobao, 2009, the 3C Digital Product turnover is 45 billion yuan. According to head of Circuit City Taobao, Taobao said Peng Jiang, vice president, has just opened Taobao Circuit City's goal is 40 billion yuan this year.
Stimulate consumers are changing the traditional channels of Lords. Some consumers buy the digital home appliance products, even to Suning, the country's experience of the United States as online shopping sites, promising models go on-line orders, because online shopping is more expensive and more convenient. Suning began preparations last year, heavily
e-commerce, August 18, 2009 test run of their B2C on-line since, Suning has been explored and adjusted e-commerce strategies. Also feel the threat from the Internet, there are countries the United States. States United States in 2009, e-commerce sales is 200 million yuan, while sales than their physical channels to also drop in the bucket, but according to informed sources, the end of 2009, the country has made the United States CEO Chen Xiao U.S. e-commerce to strengthen the country investment in the country now the U.S. is vigorously recruiting talent e-commerce, and to develop new e-commerce strategy.
"In the next 3 to 5 years, China's Suning Appliance to do Tesco's online shopping first brand." Eve of Spring Festival this year, Sun vowed to the people on the "IT managers in the world," said. Now his attitude has been different for e-commerce.
In the home appliance retail, Gome, Suning spent 20 years time Dajiang Shan, after a series of wild enclosure, big expansion, mergers and acquisitions, the formation of a duopoly situation today, but there are still a lot of this market opportunity ?? the PRC, according to statistics, in 2008 China's home appliance and consumer electronics market capacity of 7 920 Billion, Suning, Gome's share of the two add up to less than 13%, which means that the market is decentralized.
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