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You have a Realtor coaching program or information product and now you need to get Realtors to it. Here is how to craft your direct mail letter, e-mail or audio to get the greatest return for your efforts.
1. Explain what you have to offer. Describe the information product or coaching program in detail so they know exactly what it is.
2. Tell them what problems it will solve or wonderful benefits it will provide. Make sure to mention them all for example if the system saves time the primary benefit is "it saves you time" but the associated benefits are:
It allows you to spend more time with your friends and family.
Lets you get out of the office while the sun is still up.
Make's it easier to take off on that vacation you have been longing for and lets you focus on spending time with clients which ultimately means more money in your pocket.
3. Give them the next step. What are they supposed to do next? Call you? Sign up for a free trial? Fill out the attached form with their credit card information? Submit an application? Go to a website to get a free informational gift? Be specific.
4. Include a deadline or limited quantity. Is the offer available for the next 72 hours, for the next week, 3 hours from now? List the exact date and time the offer expires. Or are you only selling a select number? For example for a small coaching group maybe the offer only applies to the first 12 who respond. You get the idea.
If you can use a story to do the work for you, when sales letters are written in story format they are much more fun to follow, making it all that more likely that you won't get dumped in the trash after 30 seconds. If you have a hard time putting yourself in the story create a fictional character to tell the story for you. Anything you can do to make it an enjoyable process for your prospects is worth the extra time and effort.
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