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Being a small business owner might be part of the American Dream, but promoting your business can sometimes be a nightmare. With small budgets, limited resources and an often narrow scope of business, getting your name out there can be a challenge. Consider adding promotional products to your advertising mix, along with the three marketing strategies listed here, to gain clients and promote your business in the community.
Host a seminar or presentation
Build credibility and awareness for your business by hosting seminars, classes and presentations in your area of expertise. Be sure to give attendees a little something at the end of the class to help them remember your business, and you can even offer class participants special discounts if they decide to use your services. For example, small accounting firms can host a seminar on preparing for tax season, handing out small calculators or notepads to class participants and offering them a discount on their upcoming tax preparations.
Use your car to promote your business
Your car can be one of your most effective advertising tools, especially in rush hour traffic. Bumper stickers are classic advertising tools for your car, and license plate frames also allow plenty of space for promoting your business. If you're looking to go the extra mile, add a large magnet to the side of your car to make sure your business gets noticed.
Sponsor local events
Local fundraisers are always looking for volunteers or sponsors, giving your business ample opportunities to get involved and promote your name. Host a water station at a walk/run for charity and hand out water bottles with your business name or logo, or sponsor a hole at a golf tournament with logoed golf tees or ball markers for participants.
However you choose to promote your small business, be sure to wear a logoed shirt while you're doing it. Whether it's a polo, T-shirt or jacket, logoed apparel is an effective, one-time marketing investment that allows you to subtly promote your business wherever you go. Small giveaways are also effective, economical options for promoting your brand. Consider keeping pens, key chains and other small items handy for meeting potential clients.
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