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Virtual 360 tours work by capturing hundreds of thousands of images. These images then overlap and then join together to create one large image. This is fine in concept, but extremely difficult in practice to do properly. You cannot just manually hold a camera and it spin round a room. Otherwise you would not get the overlap correct and thus it would be nearly impossible to join together to make a flawless image. So instead the professionals will use a computer controlled camera and tripod, which makes tiny movements on the camera to take the photos. This makes joining the images quick and as the overlaps are uniform, they are correct- making a flawless virtual tour.
The images that are captured will be of extremely high quality and typically better than HD. Once captured your high quality images are then joined to form a highly detailed single image. Your customer is then amazed at the quality of your venue. The current technology that displays virtual tours is excellent and gives you massive detail but is still not able to fully show off the image. Thus when the technology is available you won't have to recapture.
The method above is not the only way to go about capturing images. This method will however give you the best quality images. Certain companies will capture the images with a single lens system. These are great for estate agencies where it is cost over quality. These lenses will bounce the light round a 360 degree area, thus allowing the camera to capture 360 degrees in one shot. As you are trying to get all 360 degrees within one image you can not get anywhere near the detail of separate images. You also lose the ability to tilt up and down. You can only pan left and right. This way they are a get in and get out product for an estate agent where they are not looking at spending long at a property. If you are paying big bucks than do not settle for lower quality than the best when it comes to a virtual tour. This will be noticed by your sites visitors.
You would think that hosting your virtual tour would be hard. It is not as typically the company that has made the tour can host it for you. They will also try and help with hosting it on your current server. Either way it is a lot less hassle and stress than many people think. Typically your tour company will communicate directly with your web designer in getting the tour installed so all you need to do is pick the location on the website.
Once you have the virtual tour on your website your customers are just left to enjoy it. Each company will make different extra features available to your visitors. This includes things like hotspots where a little pin is on the image and shows extra information when hovered over. This is especially good for giving people a brief outline before allowing them to click a link to take them to the full article. However it does not clutter up the image.
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