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There are four marketing ideas to get more exposure, drive traffic and visitors to your new business. While there are many different ways to get your business out there, these will help you get noticed quickly.
1. Write a press release announcing your new business. What is a press release? It's a written announcement to draw media attention about a company, product, service or event. All press releases are written in the third person. Headlines are very important as they grab the reader's attention. Avoid long sentences or paragraphs and leave out the hype. To write a proper press release, follow the 5 W's. Who, what, where, when and why and don't forget how. Press releases are normally one page so aim for that.
2. Put your knowledge on video. Whether it's business tips you want to share, a technique you want to teach or a product you want to demonstrate, video is a good platform. No one should expect you to give away your top trade secrets for free, but when you share what isn't considered common knowledge that will build trust and make people think hey, it isn't always about the money. It's always good to give away something for free so your business can benefit in the long haul.
3. Product review and giveaway sites can draw a lot of traffic from different people. There are a lot of product review and giveaway blogs. When marketing a new business giving away something for free is a sure-fire way to get a good jump start from the starting blocks, get the exposure and get your business in front of as many people as possible. These sites are promoted heavily by the host and by the people who enter the giveaways.
4. Add your business to Google Local Shopping. Google Local Shopping is a service for small business owners to list their products so online shoppers can find you easily within their area. In order to be listed, you first have to create a Google Merchant Center account and you can do so by logging into your existing Gmail account or create a Google account.
You will need to provide your website, business, contact (for product inquiries) and private contact information. Then you'll have to create an online product data listing feed and upload it to your merchant center. There are a series of steps to go through and it shouldn't be difficult. You can find all the details at the Google Merchant Center help page.
These are four quick marketing ideas to jump start your new business so you can start seeing almost immediate results, get on the high and ride the momentum to start growing your business.
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