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Do you need a great idea for cheap catalog printing? Well then, why not try super sizing your catalogs? I know it sounds odd. Cheap but super sized? But don't worry you read correctly. You can actually invest cost effectively in catalog printing when you go super sized. Bigger catalog printing provides a lot of different benefits to your localized promotional catalog campaign at a cheaper cost. Don't believe me? Then here are a few facts about super sized catalog printing that you should know about.
Fact number 1: Large catalogs get that wide eyed impact
It is indeed a fact that larger catalogs have more impact than small ones. In this case for catalogs, size does really matter. When you see a large scaled document or book, don't you get a little bit wide eyed at the prospect of reading something big? There is that feeling of holding something big and important when you hold on to a big printed work. Super sized catalogs have that same effect. When you are given a large catalog all you probably can say is, "wow big!" You will definitely be curious and interested to what that big catalog has to say and in most cases, you will also remember it better because of its size.
Fact number 2: Eyes will always find large catalogs interesting
Large catalogs also attract attention more. It is basically a better eye-catcher. People pick up large catalogs, with nice large pictures first, before picking up a smaller one. This means that a large sized catalog can pick up more readers effectively than a few smaller ones put together. So more or less you can then speculate that a large catalog can be worth two to three catalogs in terms of effectiveness. This can give you the opportunity to print smaller amounts of catalogs with bigger sizes and impact. In terms of worth, your large catalogs may pull in more customers in fact than a larger amount of smaller catalogs at the same printing price.
Fact number 3: Super sized catalogs are perfect for spot area promotions
Super sized catalogs are perfect for spot promotions like advertising in your shop counter, or promoting in a convention booth or something similar. If there is a place where people stroll around and browse products and services then super sized catalogs are good for the situation. Large catalogs attract readers and basically give them the opportunity to browse products quickly without having to move around. Lazy as this may sound, catalogs then effectively become a crucial tool for getting more potential customers. Moreover, they really shine for spot promotions where you want groups of people who are milling around to notice your catalogs and the product descriptions inside them.
So if you want to increase your catalogs' impact in a more direct and local level, try super sizing your catalogs if you can. This can really benefit your advertising campaign and improve the potential sales of your products and services.
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