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In case you are an internet savvy person, then you must have been through a lot of websites every day. Some of them you might have found appealing, while some are not. It's pretty obvious that we like those things that appeal to us or we can easily relate to them. Websites are designed for various purposes, such as: some are for business purpose while some others are for personal use. But whether they are for personal or business use, the main motive of creating a website is online marketing or promotion. Websites are the online identity of an individual or a company. People usually visit those websites where they find their important informations. Though it is said that content is the most important part of any website, but in reality only content can't make a website popular. A website with information and beautiful design can appeal the people.
Promotion and marketing is a very essential part of business and in online business, website of a company performs this act. By going through the website of a company, people get to know all the informations about the company including their history, services, networking and all.
However, a lot of websites are there that are both rich in content and design, but very difficult to use or you can say not at all user friendly. This kind of website, despite of having both beautiful design and interesting content may fail to appeal people due to their difficult handling process. Here comes the Role of Web Designing in Online Marketing. Keeping in mind all these aspects, now it is the duty of the website designers to create a website that is not only user friendly but also have great appeal in both designing and content. Then only the website will serve its purpose to the fullest.
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