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A corporate video comes in a lot of varieties. Companies, large and small use the video platform to convey an assortment of information and data to their employees and customers. A video is an efficient way to communicate to a large group and compared to something live, a video can be rewound, replayed or viewed over and over again. These videos can be any of the following.
1.Introductory/Orientation Video
a. Companies use introductory videos to introduce a variety of things. These could be a new product, a new corporate policy or recent changes in a company. These videos are usually commissioned in house for privacy reasons.
b.Introductory videos can also be used to orient an employee about office drills in case of fire or earthquake.
c.An example of an introductory/orientation video is the videos that ferryboats or airlines do to show their passengers the emergency procedures in the plane or ship.
2.Training Videos
a.the majority of corporate videos are videos that train their employees on an array of things. New employees view videos about company operations to familiarize themselves as part of their orientation program. Employees can view videos about a required company skill as part of their promotion requirement.
b.Whenever a company buys a new specialized equipment, the operators of these equipment are usually trained via training videos provided by the manufacturer of the equipment.
c.Training videos are also used on new software.
d.Training videos are an excellent and efficient way to let employees learn a new skill that a company needs. They cost less than an actual live trainer and people can learn on their own time and won't feel rushed.
3.Promotional Videos
a.Promotional videos are like tv commercials that run more than just 3 minutes.
b.These videos can be found in company websites, the lobbies of their offices and even on cable television.
c.They can be used to promote a new product or service, talk in depth about a particular flagship product, or promote a certain proposal to the company's investors.
4.Showcase Videos
a.These videos are usually commissioned to commemorate something the company finds important.
b.This can be an in depth documentary about a company's history or about a certain CEO.
c.It can also be a documentary about a particular product and the changes that it underwent over the years.
d.A showcase video is also used to present the accomplishments of the company during the annual corporate investor meeting.
A corporate video can be made in house, or through a commissioned video studio. They can come in a variety of formats from DVDs, film reels or via web sites. Companies maintain an extensive library of videos according to their needs.
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