Importance of SEO

Importance of SEO

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Creating a well designed and cool looking website won't help you fetch the traffic on

the website. Basic Intension behind creating a website is to get the customers to find

you on search engines or direct URLs. Every business is competitive and to stand still

and/or grow the business with the help of internet world, one needs to make it visible

to the consumers/clients. This is where the major search engines come into picture. Any

consumer/client will look for the required query on search engines and the looks for few

options and the one that catches their eyes would get the chance. In realistic world

anyone would look for first few pages of search engine to look for what they are looking

for, and this is where Search Engine Optimization helps. Search Engine Optimization is a

combination of techniques which would get the website on the higher rankings and would

make it look on top positions.

When I say Techniques they are not black magic; they understanding the algorithms and

optimizing the website in such a way that the search engine algorithms would come across

it very often. It is a technique to make other related website give you a push (called

backlinks) to make you go on higher rankings. This can be achieved by creating directory

listings, make the website searchable, posting articles and blogs and put links on those

articles which eventually will redirect the traffic to your website. Also, the age of

the domain, average time spent on the website matters. Also, there is a term called

metadata which can be used in the website code itself to provide some of the keywords

which can be useful to build a successful SEO process. Search Engine Optimization

doesn't happen overnight, it takes few weeks to several months, depending upon the

audience the website is targeting.

Once the Website has been completed with the SEO, one achieves half the battle. It is

 

not yet the complete solution. The website needs to be continuously updated and added on

 

the directories. Also, continuous addition of back links, reciprocal links would have to

 

be done in order to keep it on the higher rankings and keep the traffic on the website

 

stable. Statistically, Search Engine Optimization drastically changes the traffic on the

 

website, and gives more benefit to the business as traffic is proportional to the number

 

of clients, who have considered you for their query, after that it will just matter how

 

better is your website and how is every product or service is presented.