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In the internet age, companies are able to use their websites to reach many more potential customers. Company’s website allows people submit comments and questions as well as shop online. Therefore, it is important for businesses to have interesting, informative websites. This article will give you some tips to develop a helpful, popular website.
When looking at a business's website, the needs of the customer are not so different from their needs when talking in person or on the phone. People want efficiency and clarity of information. For instance, when someone calls in to customer service, it is easy to create a disgruntled customer if they are continuously transferred to person after person, as each business representative shifts the responsibility in solving the client's problem.
With a website, people do not want to have to search through pages and pages of information to find what they are looking for. It can be a good idea to create clear, organized websites to help your clients stay interested, rather than getting frustrated with trying to search for the information that they need.
Utilize Headings. To help your customers quickly and easily find exactly what they are looking for, you should have tabbed links to different parts of your website. For example, if you are an electronics company, you might want to have one tab that takes the visitor to the computer section, another to the camera section, the next to televisions, etc. Thus, someone who is looking for a printer does not have to scroll through pages and pages of TVs to find what they want.
Allow Narrower Categories. If you are a large business, you probably have tons of web pages' worth of products. Therefore, when someone clicks on a tab to get the area of their needs, allow them to narrow down their search categories by relevant things, such as size or prices for televisions. Again, organization and clarity are key to a satisfied customer.
Provide Searching. We are a search-driven culture. Google has become more than just a search engine; "to Google" is a verb that means to perform an internet search. Customers typically want instant results, and having a search box on your website can fulfill this desire.
Consider Live Chat. Even when you make your website clear and informative, it can still be difficult for some people to navigate the site. One way to combat this problem and provide instant feedback is to hire or develop a live chat service. Live chat allows the customer service representative to help potential clients while online, which can provide a wonderful customer experience.
For more information on updating your website with live chat, check out Ngage Live today.
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