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According to the American Bar Association's Technology Survey, only 40% of single practitioners and 65% of small law firms have an Internet presence despite the surprisingly high search count online for attorney services. Websites for lawyers should be the cornerstone of any legal marketing strategy, or else you could risk losing a vast number of potential clients.
Without a doubt the Internet has become the number one research tool for information on goods and services; therefore, attorneys can no longer afford to be without a web presence. A specially designed website for law firms detailing your specialized area of expertise is the most efficient and cost-effective way to reach people looking for your services online.
An advantage of websites for lawyers is that free consultations can be provided for visitors as a means of introducing services an attorney may offer. A potential client gets the opportunity to "try out" the lawyer before seeking further legal advice.
Perhaps the main reason why law firms are slow to create an online presence is because of their torridly busy schedules. They may feel they don't have the time to manage a website, let alone the ability to create one.
That's where graphic design companies come in. Not only can they can customize website designs for law firms, they can also ensure your website is optimized for the best possible visibility on the search engines. Your site could literally be just a click away from prospective clients.
What Can a Graphic Design Agency Do For A Lawyer?
A Full-service design agency can provide an overview of website design for law firms so that it's specially tailored to their needs. This helps your firm to embrace and adapt to technological changes with little fuss while you carry on doing what you know best.
Websites are designed to have fast load times, making them more search engine friendly. This results in a better user experience and makes it easier for potential clients to find your practice. You want your web pages to be seen on the very first page of search engine results when a person types in a keyword phrase related to your business. An agency can provide search engine optimization (SEO) to make that happen.
Here are just a few of the services a graphic design agency can provide to lawyers:
--Tracking sales, contacts and conversions
--Providing eye-pleasing graphic designs with a professional feel
--Video production that engages potential clients and enhances your marketing needs
--Monitoring improved search engine rankings for better visibility
In addition to SEO, a law firm's website can be promoted via press releases, social media marketing and specially geo-targeted for local clientele.
Combining a design agency's ability to funnel thousands of visitors for maximum exposure with a firm's unique message can only result in more business. You no longer have to go looking for clients. They will come to you.
A custom website design for law firms is the most affordable way for lawyers to make an outstanding impression online. Your potential clients will immediately be able connect with you while seeking your legal expertise.
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