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Top achievers like to share ideas with other top achievers. If you are building a high end Realtor mentor coaching program and want to work with the very top sellers in the industry, then you need to provide an environment for them to collaborate with each other.
People can be fearful of mastermind groups. I worked with a marketing organization once that was afraid to let their top agents have regular mastermind meetings together because they thought that they might bond with each other too much and then leave the program all together. I certainly hope that you can see how counter productive this philosophy is.
1. If they are receiving massive value from the program then they won't leave.
2. If you block people from interaction and growth eventually they will find it elsewhere.
In order to attract and keep your real estate agents it's much more profitable to focus on providing value, rather than retaining control.
So what are some of the different ways you can set up mastermind meetings?
QUALIFYING: You can establish the group based on earnings alone, or a combination of excellence in multiple areas. Specific criteria can automatically qualify someone or you can make it a requirement that each person fill out an application. Some mastermind groups require referrals, sponsors or interviews in order to join. Having requirements accomplishes a few things.
1. They create a level of exclusivity.
2. They weed out people who are not truly committed to the program.
3. Realtors are more likely to have high expectations of the program and as long as those expectations are met, they will be willing to pay more in order to participate.
The higher the requirements to join your mastermind group, the more difficult it will be to find real estate agents who qualify, but also the more coveted the positions in the program will be.
We all know that if you want to succeed you surround yourself with successful people. Which is why a Realtor chooses to work with you in the first place. The mastermind group takes this principle to another level where each Realtor has the benefit of learning from each of the excellent real estate agents in the group that is lead by you.
Another key benefit to making a mastermind group part of your Realtor mentor coaching program is that it will help catapult your personal Realtor career to the next level as well.
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