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The best marketing for business success comes from the heart.
If you learn how to market your WHY … you can inspire and attract people to you and make an impact on others around you. Simon Sinek certainly inspired me recently.
I recently listened to some excellent training from Simon Sinek, author of the book "Start with Why". Simon really resonates with our community of online entrepreneurs and he's been drafted in a top trainer with CarbonCopyPRO.
I must say I was impressed with his train of thoughts. Here's why …
Simon talks about the "biology" behind people's behaviour when it comes to buying a product or joining something. Marketing for business success starts with why – not what or how. It comes from the heart, ruled by the emotional limbic part of the human brain that listens – not the analytic rationalising neocortex.
As a biologist/medic by educational background and a professional personal development coach … this is very interesting insight when it comes to marketing. It's something everyone should be basing their strategies upon.
Top successful businesses are led by people who inspire you, by their ‘why', their passion. You "buy into it" and stay loyal to that company, even regardless of inconvenience (cheaper product, easier to get hold of and so on).
I totally sign up to the psychology/biology of heart-to-heart marketing for business success. This is what makes it a passion. Passion comes from knowing your "why". When you share your reasons for doing what you do, in the way you do it -also know as "Mystory marketing", you connect with other people at a deeper level.
If their ‘why' resonate with your why, you're on the same page – and someone would rather do business with YOU than with someone else, even if you're in a different country!
Let me take that through to the most successful and profitable marketing strategies …
Marketing for Business Success
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